For success you need talent and…?

the-beatles-1963-grangerIn his best-selling book, Outliers, Malcolm Gladwell talks about an important differentiator he believes makes talented people extremely successful.

In addition to their obvious talent, Gladwell points out another factor he believes worked in their favor: the Beatles’ early years of performing in Hamburg and small clubs. He attributes their success in no small part to their having put in over 10,000 hours of practice before hitting the big time.

Gladwell credits the many years of drudgery and fine-tuning their skills as a key element in their rise to the top. In other words, no matter how talented you are, putting in the time and gaining the experience counts for a lot.

This also is true when it comes to achieving success in marketing. Marketing is a field that requires many diverse skill sets acquired over years of experience. Iceberg Strategic Creative has finely honed marketing expertise that is the result of over 30 years’ worth of experience in design and advertising. Experience does make all the difference

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