A genius by any standard

Ad created for Standard Oil by Theodore Geisel

Ad created for Standard Oil by Theodore Geisel

A good rule of thumb for creative advertising is, if you feel like you’ve seen it before, don’t do it! To stand out, it’s got to be original (in a good way).

It would be hard to imagine someone creating something more original than Theodore Geisel, aka Dr. Seuss.

Theodore Geisel actually developed his distinctive style early in his career creating advertising. His first nationally published cartoon appeared in The Saturday Evening Post. Other satisfied clients included General Electric, NBC and Vanity Fair.

A very successful ad campaign he designed for Standard Oil ran from 1948 until 1941. A recurring tagline was “Quick, Henry, the Flit!” and the ads featured wildly imaginative insects who were prevented from attacking thanks to a bug spray.

What made Geisel so successful in both careers was that he created something fresh and original, quite unlike anything else. And very, very memorable. A good thing for a book or an advertising campaign.

For fresh creative advertising, check out Iceberg Strategic Creative. The initial consultation is free of charge!

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