Category Archives: Graphic Design

Copywriting: it pays to be careful!

In advertising, accuracy is everything. As we’ve all learned the hard way, just one tiny slip-up can change a friendly message into something we never intended to say. In a hasty letter to his boss (a diminutive man of great … Continue reading

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Too much of a good thing?

We all love having options, but did you you know that having too many choices can actually have a negative effect on sales? A classic example of this is a study conducted by Columbia University which offered customers a choice … Continue reading

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Typography talks!

You may have heard about the teenager who proposed a way for the federal government to save millions of dollars a year (in ink) by simply changing the typefaces it uses for printing. But were you aware that selecting the … Continue reading

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For success you need talent and…?

In his best-selling book, Outliers, Malcolm Gladwell talks about an important differentiator he believes makes talented people extremely successful. In addition to their obvious talent, Gladwell points out another factor he believes worked in their favor: the Beatles’ early years … Continue reading

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Hello. Hola. Meow.

In marketing, identifying your target market is key. These special people need to feel you’re are speaking directly to them and know what they want. Successful businesses know they aren’t trying to sell to just anybody and everybody. Those messages … Continue reading

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Logos with hidden elements

Just for fun, are you aware that some logos contain a hidden element? While most of the time these hidden elements go undetected, at least consciously, it’s always fun when you discover them! So, for the first post in this … Continue reading

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Branding: use it wisely!

Good branding is all about differentiating your business from your competitors in a meaningful way. Iceberg Strategic Creative has the experience and know-how that makes us brand experts. But the misuse of branding can definitely be a turn-off. Have you … Continue reading

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Advertising: keep it simple

Many regard “The Great Gatsby” as the great American novel. What you may not know is that F. Scott Fitzgerald made his living as an advertising man in the 1930’s. For the grand sum of $35.00 a week. He was … Continue reading

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K.I.S.S.

We’ve all heard this acronym for  “Keep It Simple, Stupid”. A variation on this from the Bill Clinton’s 1993 run for US President: was “It’s About the Economy, Stupid”. It helped the campaign stay on topic. Brevity is the very … Continue reading

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Advertising: less is more

One of the most successful advertising slogans ever written is “Got Milk?” Just two words. And not even proper grammar. But effective! That campaign evoked a strong emotional response and I always made a mental note to have some milk … Continue reading

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