Author Archives: Admin

When the message is hard to hear

Sometimes we need to communicate a message about a very serious subject and yet engage readers with an image that is pleasant and inviting. Dining Out for Life is an annual fund-raising event. The image for this campaign manages to … Continue reading

Posted in Advertising, Graphic Design, Marketing | 292 Comments

Cherchez la femme

The Starbucks siren/mermaid (see previous post) is not the only company figurehead who had to clean up her image. In a logo designed to promote tourism, Marianne  (France’s female counterpart to America’s Uncle Sam) was depicted along with the slogan … Continue reading

Posted in Advertising, Branding, Graphic Design, Logos / Identity, Marketing | 865 Comments

Horror vacui

According to Werner Muensterberger, the author of “Collecting: An Unruly Passion”, horror vacui is “fear of empty space”. His book is a wonderful look at why we collect things and how no matter how much we have, why we still … Continue reading

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Copywriting: it pays to be careful!

In advertising, accuracy is everything. As we’ve all learned the hard way, just one tiny slip-up can change a friendly message into something we never intended to say. In a hasty letter to his boss (a diminutive man of great … Continue reading

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Too much of a good thing?

We all love having options, but did you you know that having too many choices can actually have a negative effect on sales? A classic example of this is a study conducted by Columbia University which offered customers a choice … Continue reading

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A genius by any standard

A good rule of thumb for creative advertising is, if you feel like you’ve seen it before, don’t do it! To stand out, it’s got to be original (in a good way). It would be hard to imagine someone creating … Continue reading

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Typography talks!

You may have heard about the teenager who proposed a way for the federal government to save millions of dollars a year (in ink) by simply changing the typefaces it uses for printing. But were you aware that selecting the … Continue reading

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For success you need talent and…?

In his best-selling book, Outliers, Malcolm Gladwell talks about an important differentiator he believes makes talented people extremely successful. In addition to their obvious talent, Gladwell points out another factor he believes worked in their favor: the Beatles’ early years … Continue reading

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Hello. Hola. Meow.

In marketing, identifying your target market is key. These special people need to feel you’re are speaking directly to them and know what they want. Successful businesses know they aren’t trying to sell to just anybody and everybody. Those messages … Continue reading

Posted in Advertising, Branding, Graphic Design, Marketing | 1,064 Comments

Just do……what?

Dan Weiden, the co-founder of Weiden & Kennedy, was working on a new series of ads for Nike. The ad campaign featured athletes performing different sports and was visually compelling but it needed the added punch of a good tagline. … Continue reading

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